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WSP’s New Branding: Driven by Possibilities, Purpose and Pride

The recent and rapid evolution here at WSP made it important to step back and examine the brand that binds us together.


Questioning the status quo is something that comes naturally to all of us, as engineering is about asking questions, looking at problems from different angles, and finding solutions that often break paradigms.

WSP’s new logo speaks to the complexity and intelligence of engineering, while remaining open to the endless possibilities driving the work of our 36,000 employees around the world. It’s supported by rich, unique photography that combines striking work with rich textures, bustling urban crowds, and intimate moments of human reflection.

We are also working on a new web platform that represents who we are, what we do and what we aspire to - to plan, design, manage, and engineer lasting solutions that help communities thrive and leave an impactful legacy. This new web platform invites you, the viewer, into our world, to provide you with a unique view of our work and what drives our passion.

We are proud to say that this is who WSP is and where we are going. Check this site regularly to follow our updates and the launch of our new web platform in Canada in the coming weeks.