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Middle East  

WSP’s New Branding: Who We Are and Where We Are Going

With the significant growth of WSP, it was important to examine how the brand binds our 36,000 people together, ensuring that it accurately represents who we are today and where we want to be.


Engineering is about asking questions, looking at problems from different angles, and finding unique solutions.

new brand

Our new logo speaks to the complexity and intelligence of engineering, while remaining open to the endless possibilities that drive the work of our 36,000 employees around the world.


Our new brand will soon be supported by a new web platform that will embody our new brand and represent the urge to plan, design, manage, and engineer an impactful legacy.

Our new brand will strengthen our position in the marketplace, inspire us to work towards positively interacting with our environments, and help us attract new colleagues and companies.

We are proud to say that this is who WSP is and this is where WSP is going.  Watch this space to discover more.

Hear what our Middle East Managing Director Greg Kane has to say about the brand in our official press release.