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eBay and Kindle rated the most sustainable apps by WSP

13th October - eBay, the American online trading company, has been declared the best app for creating sustainable behaviours by WSP, the global professional services consultancy, with Kindle ranked second.

 

Other notable apps that performed well in the rankings included Skype, which came fourth, Google Maps in sixth, and AirBnB in eighth.

WSP’s full white paper is available here.

Top 20 Table

Rank

App

Score 

1

eBay

14

2

Kindle

13

3

GoodGuide

11.5

4

Skype

11

5

Seafood Watch

10.5

6

Google Maps

10

7

Freecycle + Trash Nothing

9

8

AirBnB

8.5

9

Moovit

8

10

CityMapper

7.5

11

Gumtree

7

12

Wallapop

6.9

13

Good Fish Guide

6.7

14

Love Food Hate Waste

6.5

15

LeftoverSwap

6.2

16

Fuel Monitor

6

17

Spotify

5

18

MyHome

4.5

19

Making of Making

4

20

Seasons

3

The findings follow a study by WSP into the best apps for green living, with the apps (both on iOS and Android platform) ranked by WSP’s scoring system based on three metrics:

■     Number of downloads (i.e. popularity)

■     Stickability (including the Average App Rating, functionality and user comments)

■     Green Rating.

The green rating was measured on a scale of 0-5 with 5 being the highest ranking.  The highest ranking was reserved for apps where green living is the core purpose of the app.  Areas of sustainability that were considered included waste reduction, fuel consumption reduction, recycling, and promotion of the ‘sharing economy’, amongst others.

eBay ranked highest due to its huge popularity and ability to make selling unwanted goods uncomplicated, which cuts waste and reduces the need to buy new goods. Of all the apps measured eBay was the best promoter of the circular economy.  The Kindle app came second as it was also one of the most downloaded apps, avoiding the need to buy a separate reader and the need to print and distribute paper books. 

Andy Porter, head of digital at WSP, said: “What we learnt from this study is that the most sustainable apps are not necessarily the greenest ones, but rather the most popular programmes are part of our day to day living and which enhance, not impede, citizens lifestyle choices. Helping people make money, save money, and live a richer life will always be the approach which has widest appeal, and this shows through in our study.”

“eBay and Kindle have led the way in showing other apps that accessibility and simplicity can have a huge impact on the sustainability of consumer behaviour. Three in four people in the UK use smartphones, so there’s huge potential for the technology to be a catalyst for action and promote the circular sharing economy.”

Contact Tom Hawkins on 0207 314 4585 / tom.hawkins@wspgroup.com

WSP is a leading professional services firm in the UK providing consultancy services to all aspects of the built and natural environment working with governments, planners, developers and architects. The firm has been involved in many high profile UK projects including the Shard, Crossrail, New South Glasgow Hospital, the Bullring shopping centre in Birmingham and the re-development of London Bridge station. With approximately 17,500 employees in 30 countries, on 5 continents, and around 2700 people in the UK mainly engineers, technicians, scientists, architects, planners, surveyors as well as various environmental experts and design professionals, WSP is ranked in the world’s top 10 professional consultancies.

www.wspgroup.co.uk

 

 

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