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2 Steps Ahead wins Australia’s best recruitment campaign

On Friday in Sydney WSP | Parsons Brinckerhoff won Best Recruitment Campaign at the 2016 Australian HR Awards for our 2 Steps Ahead recruitment campaign.


WSP | Parsons Brinckerhoff Group Talent and Mobility Executive Siobhan Savage said the innovative campaign has had many benefits.

‘The 2 Steps Ahead campaign has had a positive impact on our brand, our recruitment practices and our workplace culture.

‘We are thrilled with the campaign results – they have exceeded our expectations and winning the Australian HR Award is such a bonus.

‘Before we launched the recruitment campaign we did extensive internal research about the culture our people were seeking. This showed they were looking for a high-performing, collaborative and entrepreneurial culture.

‘Our talent brand had to reflect this and 2 Steps Ahead does so perfectly.

‘We got our own people involved in the creative execution by sharing real employee stories and photos. This drove high internal engagement.

‘With a strong digital focus, we partnered with LinkedIn to raise the stakes in the recruitment space. The results speak for themselves.

  • 5,299+ followers acquired on LinkedIn
  • 793,000+ views from the industry on LinkedIn
  • 929 applications received
  • A significant reduction in cost per hire
  • Superior quality candidates applied
  • Considerable improvement in brand recognition.

‘We look forward to extending the 2 Steps Ahead campaign to reinforce our position with high quality talent,’ Ms Savage said.

To see the campaign (including a short video) please visit our Careers page

For details about the Australian HR Award visit here

For additional information, please contact:

Mary Henry

General Manager Communication, Australia New Zealand

Phone: (61) 417 977 864


12 September 2016