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Designing Future Cities launches in Sydney

WSP has enlisted the fashion world to draw attention to the challenges and opportunities of urbanisation in the face of climate change.

 

Seven up-and-coming fashion designers from around the world were asked to designed costumes based on their interpretation of key themes relating to the development of Future Cities. The key themes of the campaign are Climate Change, Energy, Property, Environment, Water, Waste, Smart Cities, Mobility and Social Sustainability. The costumes will be displayed on mannequins at WSP’s exhibition stand at the Green Cities conference in Sydney on 6-7 March. 

Australian designers, Alex and Georgie Cleary from Alpha 60, were behind the ‘Social Sustainability’ design. They are heavily involved in the Asia-Pacific campaign and have offered a $500 voucher to be given away at Green Cities.

At the conference, WSP will make an 8-minute presentation as part of the ‘Fifty Shades of Green’ concurrent session. Richard Palmer, Associate Director for WSP Built Ecology, is one of eight speakers tackling the big questions facing the green building movement. “Our traditional approaches to urban infrastructure have left us with cities wholly unprepared for a changing climate. Future Cities is WSP’s integrated offering for next generation infrastructure to build urban resilience.”

Commenting on why WSP chose to partner with fashion designers to launch its Future Cities initiative, Palmer said: “While it may seem quite a leap from designing a public transport upgrade to creating the latest piece of haute couture, what unites us with fashion designers is that we are all designing for people. We’re innovating and making the most of technology and materials for the benefit of society. In our different ways, we are both shaping the future of our cities.”

WSP ‘Future Cities’

Cities. Modern mythology is tied up in them. Cities are growing. Cities are economically dominant. Cities are fast-paced. Cities are environments - social, built and natural. Cities are ever-evolving.

Humanity must adapt.

Humanity faces one of the greatest challenges - climate change. Will we learn? Will we get it right? Will our survival be our greatest achievement?

Leaders, designers and thinkers must collaborate and inspire. Create future cities to address climate change. How can we lead change?

Step into the world of free thought and expression. Be creative. Be inspired by ‘design’. Let design lead change.

WSP’s ‘Future Cities’ campaign looks closer at ‘design’. It gives physical form to ideas. It cuts across the traditional. It creates the future.

Design is more than an action. It’s a way of thinking. Cities are complex. Design is our best opportunity at managing complexity.

Take a blank canvas, basic shapes, put pen to paper and create the future. That’s what fashion designers do. That’s an approach that urban planners can take on the new cities that must come. We can learn from ‘designers’.

So let’s learn.

Let’s go beyond today’s fashion. Let’s design future cities for resilience. Design for durability. Design to last for future generations and go beyond the next season.

Let’s adapt. Let’s learn from past innovation. Apply it to future trends. Look ahead. Adapt to modern society and all the change it brings.

Let’s address the challenge of climate change. Let’s get it right. Let’s achieve our greatest achievement.

WSP loves cities. WSP is inspired by design. WSP is committed to future cities.

WSP’s Future Cities are – Sustainable, Attractive, Competitive

 

Visit our Future Cities website to keep up to date. wspgroupfuturecities.com/.