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Environmental Megatrends for the Scotch Whisky Industry

Edrington’s board needed a clear view of the key trends affecting their business to 2024. WSP | Parsons Brinckerhoff’s sustainability team provided the expert support.

Bullet Water availability
Bullet Energy prices
Bullet Customer attitudes to environmental issues in the Far East
Bullet Barley security

Edrington makes some of the world’s best loved Scotch whiskies, including The Macallan, The Famous Grouse, Cutty Sark and Highland Park.  The portfolio is complemented by Brugal the leading golden rum in the Caribbean, and by Snow Leopard vodka.

The company’s board needed a long term view of the environmental issues likely to affect the business in the coming decade.  We convened an expert team to research the issues and provide the board with a clear and practical briefing together with practical insight into how these could affect Edrington’s business as usual plans.

Our work formed a key part of the firm’s business planning and informed Edrington’s medium term strategy.



David Symons
David Symons Director
+44 20 3116 6081