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European Taskforce 2016


WSPs internationella karriärutvecklingsprogram, European Taskforce, är ett program för unga lovande medarbetare mellan 20 och 34 år. Gruppen får varje år ett uppdrag från ledningsgruppen att belysa en viktig fråga ur olika synvinklar, i år handlar det om globalisering. Här får du del av deras insikter under resans gång.


Companies Don’t Go Global, People Do

14 november, 2016

Until a couple of years ago, we worked in an organization that was largely local. A time before WSP merged with Genivar and Parsons Brinckerhoff. And becoming a true global player was a strategic goal. We mostly interacted with colleagues and clients who were aside us and culturally like us. Colleagues were often in the same building and at the very least were in the same country, which meant that we had similar ways of communicating and making decisions.


But as the company internationalize, us employees become more geographically spread. People in different countries react differently, communicate differently, and make decisions differently.

We don’t only need to know the fundamental differences between our countries to be able to communicate and work efficiently. We need to develop new “microprocesses” to handle cultural differences. But how do we do that?

According to Andy Molinsky, a Professor of Organizational Behavior at Brandeis University’s International Business School, specializing in behavior change and cross-cultural interaction in business settings:

“In Germany people do X. In China people do Y. Differences are important, but knowing something at an abstract level doesn’t help you adapt. You have to practice new behaviors in actual situations.”

That’s why we need to focus on implanting and expanding our exchange programs. Because if we want our company to go global, we need our people to go global.



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